“In my tenure in the green industry, the biggest lesson I have learned is how much more productive and profitable a company can be when care and focus are on proper planning.” Kathy Glassey, Monster Tree Service “How do you [...]

Joe Jones, a certified arborist with Joseph Tree Service, performs a soil injection of a tree growth regulator. Photo courtesy of Joseph Tree Service. Take note: There’s a potentially lucrative source of income out there that your tree care business [...]

Photo 2. Consider tree characteristics such as branch structure and overall health. There are three stated methods used to appraise trees and landscapes published in The Guide for Plant Appraisal, 10th Edition, authored by the Council of Tree and Landscape [...]

Hendrik Whenning, an employee with Barrett Tree Service East, Inc., based in Medford, Massachusetts, applying bio-stimulant on a client’s property. Photo courtesy of the author. What a long, strange trip it’s been. I think that old Grateful Dead line certainly [...]

I think most small-business owner/ operators in this trade would agree that residential tree work, for most customers, usually comes down to price. Money is tight, and price is what matters most. That said, trying to differentiate yourself based on [...]