Skip to content
  • Subscribe/Renew
  • Advertise
  • Contribute
  • Safety
  • Workforce Development
  • Advocacy & Regulatory Compliance
  • Training
  • Sales & Marketing
  • Business Strategy
  • Resources
  • News

Sales Process

  • February 1, 2022

    Business of Plant Health Care, Part 10: Marketing and Selling PHC Contracts

    By Don Staruk

    “Your clients have to understand what you are doing, why you are doing it and what to expect. Client communication is key!” says Chris Kemp. TCIA file photo by Kathleen Costello. To this point in our series, we’ve discussed the [...]

    read more
  • February 1, 2022

    Running a PHC Business – Two Distinct Approaches

    By Steve Martinko

    In building a PHC business, imagine each person in your company is building their own castle, but they must use the same large, foundational building blocks you have created. Steve and Theresa Martinko at Château de Chenonceau in the Loire [...]

    read more
  • December 1, 2021

    Business Of PHC, Part 9: Navigating Regulatory Requirements

    By Emily Duane

    As pests and diseases evolve and new ones are identified, your state’s IPM department is key to staying on top of developments. The pest that caused this symptom, polyphagous shothole borer (PSHB), is primarily located in California and attacks around [...]

    read more
  • December 1, 2021

    It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

    By Kate Zabriskie

    From time to time, service providers need to let a client, or class of clients, go. As with any other difficult conversation, there’s a right way and a wrong way to make the decision and break the news. TCIA file [...]

    read more
  • November 1, 2021

    Business of PHC, Part 8: PHC Pruning That Saves Trees

    By Christopher J. Luley, Ph.D. & Josh Galiley

    Is structural pruning really plant health care? Given that it can save trees from being prematurely removed from the landscape, it clearly is PHC, and may be one of the more important PHC practices. In some cases, a single pruning [...]

    read more
Previous123Next

Connect with Us!

Published Accident Reports

TCIA Accident Briefs

2024 Winter Buyer’s Guide

2024 Winter Buyers Guide

Latest Articles

  • Generating High-Value Leads Through Exceptional Customer Experience: Consistency, Relationships and Follow-Through
    September 11, 2024|
  • We Are All in Sales
    September 11, 2024|
  • Honoring Veterans: A Decade of Dedication With Saluting Branches
    September 9, 2024|
  • Strength in Numbers: TCIA’s 401(k) Program Benefits Tree Care Companies and Their Employees
    September 8, 2024|
  • Driver Training Should Be High Priority
    September 5, 2024|
  • Tracked Lifts: Bringing Customer Service and Client Success to the Forefront
    September 1, 2024|
Save the date, click here for updates! TCIEXPO Baltimore '24, Pre-con. Nov. 6 November 7- 9

Subscribe to TCI Magazine Digital-only Edition

[hubspot type="form" portal="44601887" id="e1ab44d1-cfdd-40a6-b346-aa6ab248d09e"]
  • Contribute
  • Advertise
  • Contact Us

TCI Magazine, the official publication of the Tree Care Industry Association, is the most widely-read periodical in the tree care industry.

© 2025 Tree Care Industry Association, Inc. • All Rights Reserved.

Page load link

Press “ESC” key to close

additional menu
  • About Us
  • Subscribe/Renew
  • Advertise With Us
  • Contribute to TCI Magazine
Go to Top