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Sales & Marketing

  • December 1, 2022

    Anatomy of a TCIA-Inspired Sales Summit

    By Tad Jacobs, CTSP, QCL

    While in Kauai, Hawaii, last February enjoying TCIA’s Winter Management Conference (WMC) 2022, I had the privilege of spending a great deal of time with Mike Earl. Mike, a CTSP and Certified Arborist, is owner of Old Growth Tree Service, [...]

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    November 1, 2022

    Business Cards: The #1 Sales Tool in Arboriculture

    By Jeffrey Ling

    What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.

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  • August 1, 2022

    Trying to Track Credentials? There’s a Tool for That!

    By David Rattigan

    In commercial tree care, industry-specific licenses, certifications, training and credentialing are important. The education behind the credentials builds skills, knowledge and safety habits in the field. Holding the various credentials provides proof of the training. But human nature being what [...]

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  • April 1, 2022

    Business Of Phc, Part 12: Resources Roundup

    By Patricia Chaudoin

    Most arborists agree that it’s best to ease into equipment acquisition when starting up your company’s new PHC program. Here, a PHC technician makes an application using a calibrated soil-injection device. Photo courtesy of Rainbow Treecare. Over the course of [...]

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  • March 1, 2022

    Business of PHC, Part 11: Scheduling and Fulfilling Contracts

    By Emily Duane

    "One thing that has helped us with scheduling is giving clients a one-week window to help us work around weather, rather than a specific day,” says Zack Shier. Photo courtesy of Joseph Tree Service. Members of the crew have studied [...]

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