What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.

As part of their rebranding, Arbor Masters Tree & Landscape painted their trucks blue. Color psychology associates the color blue with stability, trust and confidence. Photo courtesy of Arbor Masters. Tree care saw a boom in 2020 and 2021, with [...]

TCIA’s Corporate Members and other advertisers and exhibitors usually have the opportunity at the many fall conferences and trade shows to debut and display their products and services for the business owners and managers, arborists and other professionals who make [...]

Laughing/crying face emoji. Heart eyes emoji. Dare I say it … poo emoji. These are relatively common to see when browsing social media, and you may even use emojis yourself. Before emojis, there were emoticons. Remember those fun, sideways faces [...]

So what does “social media for the modern arborist” mean? I am here to tell you how to use social media to your advantage, how to not be scared of it and how to embrace it. I’m sure you are [...]