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Emily Duane

  • March 1, 2022

    Business of PHC, Part 11: Scheduling and Fulfilling Contracts

    By Emily Duane

    "One thing that has helped us with scheduling is giving clients a one-week window to help us work around weather, rather than a specific day,” says Zack Shier. Photo courtesy of Joseph Tree Service. Members of the crew have studied [...]

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  • December 1, 2021

    Business Of PHC, Part 9: Navigating Regulatory Requirements

    By Emily Duane

    As pests and diseases evolve and new ones are identified, your state’s IPM department is key to staying on top of developments. The pest that caused this symptom, polyphagous shothole borer (PSHB), is primarily located in California and attacks around [...]

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  • November 1, 2021

    People-First Marketing Tactics Anyone Can Implement

    By Emily Duane

    As part of their rebranding, Arbor Masters Tree & Landscape painted their trucks blue. Color psychology associates the color blue with stability, trust and confidence. Photo courtesy of Arbor Masters. Tree care saw a boom in 2020 and 2021, with [...]

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  • September 1, 2019

    Are Emojis Appropriate for Use in Business Communications?

    By Emily Duane

    Laughing/crying face emoji. Heart eyes emoji. Dare I say it … poo emoji. These are relatively common to see when browsing social media, and you may even use emojis yourself. Before emojis, there were emoticons. Remember those fun, sideways faces [...]

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