Have you ever wanted to start from scratch, realizing how much easier it would be to implement a new process or idea with one employee versus many? Building a business is hard. It takes time, money, drive and a team.

1. Live your vision and mission

Every successful business starts with a vision – a long-term goal you aspire to achieve – but it’s your mission that represents your values. It outlines your purpose and provides direction for your team. Live your mission, talk your mission, share your mission, know your mission.

2. Understand your market

Identify your ideal customer, assess the size of the market and understand the competition’s strengths and weaknesses. I will say that again – identify your ideal customer. Not all customers are right for every organization, and that is OK. Tailor your products or services to meet the specific needs of your audience; it will differentiate your organization.

3. Develop a business plan

Build a business plan. Outline yearly goals, strategies and financial projections. Each year, assess and review how you did against the plan. This will help you identify your opportunities and pivot when needed.

4. Build a strong brand

Your brand is more than your logo; it is the perception of your business in the minds of your customers. Customers want stable service providers, so your messaging and identity need to be consistent.

5. Focus on customer experience

Listen to customer feedback, address concerns promptly and continuously improve your offerings based on their needs. Customer service can be a game changer.

6. Build a great team

Your team is the backbone of your business. Hire individuals who share your vision and values and who seek leadership positions. Talented team members will push, challenge and grow the business.

7. Implement efficient operations

Operations are crucial for managing costs and scaling your business. Streamline processes, adopt technology solutions and establish standard operating procedures (SOPs) to create uniformity and consistency for your team.

8. Leverage information

In today’s world, access to information is key. Invest in technology or software that gives you real-time feedback to review and analyze your company. Make your decisions based on data, so you can adapt to new challenges and opportunities. Flexibility and a willingness to change will keep you ahead of the competition.

Art Batson III is president of Lucas Tree Experts, a utility-contractor-accredited, 44-year TCIA member company based in Portland, Maine, and is a member of TCIA’s Board of Directors.